Underground Donut Tour expands into Wisconsin with Milwaukee and Madison launches

Underground Donut Tour is entering Wisconsin for the first time with new donut and sweet treats walking tours in Milwaukee and Madison. The two-hour experiences aim to blend local tastings with neighborhood history, architecture and culture for visitors and residents alike.

Why it matters: - Underground Donut Tour is expanding into Wisconsin with its first Milwaukee and Madison experiences. - The launches give locals and visitors a new way to explore two of the state’s biggest cities through food, history and neighborhoods. - The tours add another Midwestern market to a company that started in Chicago and now operates internationally.

What happened: - Underground Donut Tour announced new donut and sweet treats tours in Milwaukee and Madison on August 31, 2026. - The company said the Wisconsin launches are its first locations in the state. - Tickets for both tours are available now through the Underground Donut Tour website.

The details: - The Milwaukee tour runs through downtown and the Historic Third Ward. - The Milwaukee route focuses on the city’s history, architecture, immigrant communities and the district’s shift from warehouses and manufacturing into a major neighborhood destination. - The Milwaukee experience includes stops at the Milwaukee Public Market. - The Madison tour begins near Capitol Square and highlights the Wisconsin State Capitol. - The Madison route continues downtown toward State Street and the University of Wisconsin-Madison campus. - Both tours include donuts, pastries, coffee and other sweet treats from local businesses. - Both experiences are about two hours long. - The tours are family-friendly and aimed at locals, visitors, couples, families, groups, corporate outings and celebrations.

Between the lines: - The Wisconsin move extends a brand built around pairing food with city storytelling, not just dessert stops. - Milwaukee and Madison fit the company’s model because both cities offer dense walkable districts, recognizable landmarks and strong local food scenes. - Founder Jeff Woelker said Wisconsin had been on the company’s list for a long time and that Milwaukee and Madison each offer a different experience. - The company has more than 10,000 five-star reviews worldwide, which signals broad consumer demand for the format.

What's next: - Underground Donut Tour is positioning the Wisconsin launches as part of continued growth beyond Chicago and across the United States. - The company said the new tours will keep expanding its reach while staying tied to its Midwestern roots. - More information and booking are available through the Underground Donut Tour website.

The bottom line: - Underground Donut Tour is betting that Milwaukee and Madison can support food tours that sell both sweets and a fast intro to each city’s identity.